I am so pleased to announce that First Run Features has picked up "That Way Madness Lies.." for distribution. This is the first step toward getting the film seen by a wider audience. It will open theatrically on December 14, 2018 in New York and Los Angeles. Many of you have been here from the start with the very first Kickstarter campaign in June of 2011. The film would not have made it to this moment if not for your belief, help and support. I hope you will accept a token of my gratitude by clicking here, or anywhere in the image below, to view the film.
This image is a screen capture of the eblast was sent out today to 23K members of the International Documentary Association because we are in the midst of “Award Season.”
I was raised to believe that awards should be bestowed without a campaign and it should be about the work. It is so against my nature to be campaigning for an award because it feels like the work cannot speak for itself. And maybe it cannot. And it kills me to have to pay money to even be considered for some awards… but it is the nature of this competitive business and what one must do. Everyone must do this necessary evil for the survival of the film, but it feels tainted and I feel like a hustler/schuckster/imposter/con artist etc, because is so far removed from the actual work.
Also, I am sure a lot of my trepidation has to do with the personal nature of the film. How ironic is it that I would rather have the world glimpse into the tragedy of my family’s story and my particular vulnerabilities than have to solicit in this manner.
But I am committed to doing what is necessary for many things even when it makes me uncomfortable, I am putting it out there. If you know anyone that votes for documentaries during this season, please let them know about THAT WAY MADNESS LIES… and tell them about how you have been supportive and on this journey with us.
I hope that you will enjoy the Autumn.
Sandra Luckow is an award winning filmmaker based in New York City. Her films include: Sharp Edges; Belly Talkers; A World Within; That Way Madness Lies…
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